This toolkit is intended to support communicators in framing the issues that surround STEM learning in both formal and informal learning contexts.
It includes three main types of content:
- Communications guides, intended as “job aids” to be used while crafting communications that align with FrameWorks research.
- Sample communications, intended to be used in external communications. These include annotations that unpack the framing strategy being illustrated, so that the recommendations can be extended to new communications.
- Links to research reports, intended to be used as reference material.
Users are encouraged to borrow the language in sample communications verbatim if desired– no citation or special permissions are needed – and also to feel free to adapt the examples to the immediate needs of a local communications context.
For 15 years, FrameWorks Institute research has demonstrated that effective communications can help activate the public’s engagement with complex social issues – such as the education reforms needed to meet the demands of a complex and changing world. This toolkit is based on the findings of the Core Story of Education initiative, a multi-method research project which queried the thinking of over 35,000 Americans.